E-Wars
Posted: November 10, 2014 in EverythingTags: amazon, ebay, ecommerce, flipkart, olx, quikr, sanpdeal
Giants of Indian Car Industry – Battle for Supremacy or Survival
Posted: November 10, 2014 in EverythingTags: audi, bmw, chevrolet, fiat, ford, honda, hyundai, mahindra, maruti, mercedes, nissan, renault, tata, toyota, volkswagen
Chevrolet is another manufacturer which has all the fire power in its arsenal but they refuse to use it. Sales volumes are dropping consistently but they seem to be acting just like bystanders and doing nothing about it. All the models ‘Spark’, ‘Beat’, ‘Sail’, ‘Cruze’, ‘Enjoy’, ‘Captiva’ and ‘Tavera’ have good reviews but somehow there is no push from the company to revive the sales or even network for that matter. This is one more company which I believe can do much better than what they are doing currently. There are certainly few gaps in the offering such as entry level SUV and entry level luxury sedan (space created because of discontinuation of ‘Optra’ model) but I guess that they will be taking care of it soon with models like ‘Trax’ and ‘Trailblazer’. According to me this will not be sufficient if Chevrolet really want to be in the top rung and they need to focus more on ‘Tavera’, ‘Enjoy’, ‘Sail’ and ‘Beat’ where currently sales volume are in the market.
Ford: The Veteran
Ford is no new to Indian market and its roots can be traced back to as long as 1907 which makes it literally the first auto player in India but that innings lasted only till 1954 and Ford re-entered Indian market in 1995. Since then it’s a satisfactory journey for them but it cannot be termed as outstanding since even with calibre Ford was never able to break into top three rankings. After a long time Ford launched ‘Ecosport’ which has proved to be its most successful launch till date but with so many players eyeing this segment journey can be tough in future. Apart from this we had already seen three avatars of ‘Fiesta’ and barring the first one sales volumes have been sluggish since then. Again ‘Figo’ was a success in initial phase but it is now content with sales of around 3000 nos per month but I feel it has the potential to do lot more. ‘Endeavour’ is a good vehicle but sadly there are hardly any numbers worth mentioning. ‘Classic’ again is slow in terms of sales but it has survived rough weather and will continue to do the same until there is a drastic strategy change from Ford. I have observed that customers perceive Ford as a costly maintenance vehicle which may not be true and company needs to change this belief as soon as possible. With ‘Ka’ and ‘Figo Sedan’ in pipeline, Ford still have some aces up its sleeve but these models will succeed only if ground work is done perfectly.
Renault / Nissan / Datsun: The Musketeers
Whenever I think about them I can only recall siblings, ‘Duster’ and ‘Terrano’, ‘Micra’ and ‘Pulse’, ‘Sunny’ and ‘Scala’. One may always feel that what is the point of same models with cosmetic changes fighting with each other in the same space but it depends on the strategy of the companies and I feel reason behind it is to increase shelf life of a particular product. Among all the products launched, ‘Duster’ was the only noticeable success whereas most of the others have fizzled out after initial phases. Though products are good somehow they do not linger for long in customers’ mind. Even ‘Datsun Go’, ‘Evalia’ and ‘Fluence’ have failed to garner sufficient numbers and hence probably it is time for company to think of some new strategies or major shift is required in the approach. All said and done, one thing is very clear that this trio is not here to go out meekly and bounce back may be on the cards anytime soon but something needs to be done or losses will keep on mounting at dealers’ end.
Volkswagen / Skoda: The Global Giant
This global leader would be thinking that how come best products always fail to sell in India but that is the peculiarity which makes Indian market stand apart. From the beginning itself Volkswagen always tried to do something different, whether it is innovative marketing or creative approach they did all. I still remember opening newspaper on one fine morning and music coming out of it from Volkswagen creative ad. It is not that they have not tasted success in India but they were not able to keep the momentum going. I strongly believe that there were some basics which went wrong during the journey and company is trying its best to reverse its effect but the major point here is whether their understanding of Indian market is still right or not. Japanese and Korean companies have found that pulse as of now but as we know life changes every moment provided you have it in you to change it. Technically speaking all the products from their stable, ‘Polo’, ‘Vento’, ‘Jetta’, ‘Passat’ are superb except for few nook and corners or dwindling sales numbers. Even Skoda have fantastic products in terms of ‘Rapid’, ‘Octavia’ and ‘Superb’ though not much focus has been given to ‘Fabia’ and ‘Yeti’ but sales numbers are not as it used to be. So probably it is time for a rethink over strategy and a change in approach so that they can challenge the current market leaders and if Volkswagen fails to do so then I will be highly disappointed. With models like ‘Up’ and ‘Taigun’ in the pipeline, I hope things will change for this global leader.
Fiat: The Supplier
Fiat vehicles are always synonym to reliability but only with ‘Punto’ and ‘Linea’ in offering it has been a tough ride for the auto major. I am always surprised that a company which supplies diesel engines to many of its Indian counterparts is till now happy and content with its market position as vehicle OEM. I believe Fiat is maintaining its slow and steady approach and with introduction of its urban SUV ‘Avventura’, things will start rolling in its favour but it will be some time before Fiat will taste some major success in Indian market. One observation though that ‘Avventura’ as I can see is in its sporty edition and there should be an executive edition of the same as well or Fiat will be restricting its pond size to some extent.
Audi / BMW / Mercedes: The Big Guns
These three players had launched more models / upgraded versions of their vehicles than even some of the full range players in Indian market which clearly demonstrate the upswing in ultra-luxury car segment. With 30000 odd vehicle sales among them, this segment is expected to grow in healthy double digits and these three may be able to literally affect course of Indian Automobile industry few years down the line. Moreover they are themselves launching vehicles in lower price range so that they can cater to bigger clientele and share a bigger pie. I am keeping a tab on them and waiting for the right time to bring their battle royale on paper.
In the end I can only see that none of the above players are at any disadvantage and only few have edge over others, so Indian auto sector is bound to have lot of action in near future. Players will move up and down, loyalties will change, models will come and go and a simple Indian family will be spoilt for choices. So it will be very interesting to see how these auto giants react to situations and what cards they play and at what time and how. This is going to be hell of a roller coaster ride of supremacy and survival so fasten your seat belt to enjoy and that is what my heart whispers to me…..
James Cameron: His every outing is as grand as celebration of life. His canvas of movies stretches beyond imagination and he always taken viewers on a journey of fantasy and visual treats. He is best known for his Terminator series, Alien, The Abyss, Titanic and Avatar. Even though he has always been in his own different league, Titanic and Avatar (creation of whole new planet) had immortalised him in the world of Hollywood.
WikiLeaks: A Non-official Political Whistle Blower
Posted: March 2, 2013 in EverythingTags: WikiLeaks
It takes guts to reveal your own secrets but to reveal secrets of people in power requires something even more than the guts. WikiLeaks has continuously achieved this by showing unending resilience and they have survived the toughest of situations as observed by most of us. Today WikiLeaks have become the biggest non-official political whistle blower our history has ever witnessed and I am sure they will continue till there is no political secret left to share.
Here is the big question; why people in political power corridors are afraid of WikiLeaks? Why they are trying to destroy this website at any cost? Such things happen only when there is something to hide. I am not saying that actions taken by various governments are wrong but probably they were not presented in the right way to the people and now when WikiLeaks is bringing it in front of the people, they are afraid. I am only afraid when I had done something wrong and I will do whatever I will to hide it from my wife. Hence, if politicians are trying to prevent WikiLeaks from publishing their secrets then it is no rocket science to understand that there is something fishy in the old dockets.
I do not understand why people try to do more mistakes in order to bury their past mistakes. We all are human beings and mistakes happen and everybody understands this fact. The best way is to except them and clear the name forever but our politicians always choose the longer way and want to silence everybody forgetting that truth will uncover itself at some point of time. Anyways let us see what happens in the future but as of now I am relishing the secrets brought forth by this brave website and waiting for the time when my heart will whisper to me………
The MOBILE WARS
Posted: March 2, 2013 in EverythingTags: Apple, Blackberry, HTC, Indian market, Micromax, mobiles, Nokia, Samsung, smartphone
OSCARS: Time to Re-invent Magic
Posted: March 2, 2013 in EverythingTags: Ang Lee, Anne Hathaway, Argo, Brave, Christoph Waltz, Daniel Day-Lewis, Django Unchained, Jennifer Lawrence, Jessica Chastain, Les Misérables, Life of Pi, Lincoln, OSCARS, Silver Lining Playbook, Zero Dark Thirty
3 Laws of Wealth
Posted: March 2, 2013 in EverythingTags: economy, efforts, entity, individual, inflation, law, liabilities, money, Newton, wealth
Turbulence in economy never ever fails to bring the turbulence inside your own home. Increase in prices will always turn up in your home as increase in tensions. For most of the earning individuals (barring those who have silver spoon glued to their mouths from birth), pay packages keep on becoming lighter where as bills keep on becoming heavier in such times. Cutting costs at every juncture becomes everyday mantra for every poor soul struggling for survival with dignity.
Since we all are accustomed to adjustments cutting costs is not a major issue, the major issue is how to convey this to your wife without hurting her as well as without compromising on your own status at home. Our irony is that, some people sitting somewhere in the power corridors are making some mindless decisions and causing economic slowdown which in turn is ruining your life and unfortunately you have no control over it. For example, to rein in increasing prices and inflation, our government is increasing interest rates so that demand can be reduced than supply but in turn fails to understand that this way both demand and supply are reduced but increase in interest rates have still caused increase in prices and inflation even in short supply (both put together actually create the scary term ‘Recession’). They fail to realise that short supply is still a favourable situation rather than reduced demand since supply can be increased but demand is reduced solely because of household budget cuts which a person will do only in desperate situation.
As helpless as in any other grave situation, as a common man I also decided to convince my wife rather than the government since once wife can listen to you but governments never listen. With heavy heart and all my courage, one day I went home and announced to my wife that dear since our government has decided to inflate interest rates and in turn inflate the prices, honey, I shrunk the budget since we have no choice but to do this in order to stay afloat in these turbulent times. Seeing her worried face and tears in her eyes, I was just able to tell myself that good times will come soon when government will start taking wise decisions and that is what my heart whispered to me……
Like everybody else I was also pretty excited about the launch of Apple iphone in India and in the process became one of the first few who had purchased this device in initial days. Why I am saying first few is because by the time this product was launched already critics had labelled it as overpriced gadget in India and no doubt a price tag of Rs 36100/- can definitely stir a muscle in the mind. Because of such cost conscious reviews only, my wife also started jumping when I expressed my desire to buy the iphone. Her furious gestures and price tag of iphone somehow kept me away from Airtel Gallery (where iphone was available) on the first day. But old habits die hard and like a dog’s tail which can never be straight, on next day while praying to god to keep my wife in good mood when I reach home, I purchased this engineering marvel.
I know how much I have to listen that day for it but trust me the moment I took iphone in my hands it is the beginning of a whole new journey. Even though almost one year has passed by I am still wondering how more is remaining to explore. With so many exciting applications added daily you will feel that entire world is at your doorstep. This iphone has not only become my personal assistant who can keep all the information handy whenever I need it but it has also become my personal entertainer. Now whether I want to know my flight status or a train schedule or hotels in a particular area, everything is available on iphone. What else, I can see movies, read books, play guitar, check email, listen to music, watch latest news, play scrabble and other interesting games on this little device. There are so many etceteras with this iphone one cannot really explain. All this has to be experienced in order to enjoy the endless fruits of this engineering marvel.
In the end I will just say that after iphone so many new models have been launched on same platform but iphone nevertheless has become legend in its category and definitely marks the beginning of a new journey. This is the first gadget which has become so close to me that sometimes I feel this iphone can listen to what my heart whispers to me……………………because whenever I wish for an application it comes alive on this iphone.